Overwhelmed By The Business of Chiropractic?
You graduated, started a business, and expected to be successful. Many health care practitioners work for someone else, but if you are working for yourself then you need to wear both a clinician’s hat and a business owners hat. Michael Gerber talks about the roles of entrepreneur, manager, and technician that are necessary for a small business owner. As someone that loves seeing patients, you may always be a technician, but that doesn’t mean you get to ignore the other aspects of being in business. You also need to manage, and that means creating and maintaining systems. Your systems need to have double checks and need to be assigned as a responsibility to someone in your practice. Once you realize that your entrepreneurial seizure (as Gerber put it) isn’t going to pass, it’s time to take control of your business. Create, codify, and execute is the mantra that we suggest for you. Work ‘on’, not just ‘in’, your practice, and you will find success.
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