The next item to consider in a strategic plan is the BHAGs (Big Hairy Audacious Goals). BHAGs give you a broader reaching perspective; they capture your future ideal world. Remember that goals need to be SMART (Specific, Measurable, Attainable, Relevant, Time-bound), but in the case of Big Hairy Audacious Goals we can forget that for the moment. Make these goals more like targets, but they are even farther reaching than the 3-5 years that we typically use for targets. Use these to look towards the next decades to determine your over-arching direction.
From my office’s Strategic Plan, our BHAGs are:
Have fun while you build your practice, increase your profits, and enjoy your life!
Dr. Jeff Scholten
Now that you know and have articulated what’s important to you by creating your Core Values, you are ready to take the second step in any strategic planning document: creating your Purpose. Your Purpose expresses the “why” behind the reason you and your business exist, and why things “should be” the way you’ve suggested in your Core Values.
From our Strategic Plan, our Purposes are:
The first and most important step in your strategic planning is to express your core values. The basis of the majority of my current Strategic Planning structure was inspired by an excellent book written on this subject by Vern Harnish, Mastering the Rockefeller Habits.
Your Core Values are your principles; they are how you believe the world should be regarding the topic at hand. These statements are the first to be revisited during planning sessions. Everything else in your strategic plan needs to be congruent with these statements. In our office, from year to year there isn’t much change to these statements during our annual strategic planning meeting; we might add a sentence that we hadn’t recognized previously, or we might revise the language to be more precise, eloquent, or descriptive.
From last year’s Strategic Plan, our Core Values are:...
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As we move into this next quarter, our attention shifts to a new theme: Strategic Planning.
To optimize your team’s strategic planning, I recommend taking time with your team somewhere near the end of this quarter to look at the big picture and the direction you want your practice to go in the next year. By entering the fourth quarter with a refreshed sense of purpose and with everyone on the same page, you start the next year off with solid momentum.
As an example, last year my office did our strategic planning near the end of September. We had a ‘staycation’ and rented some great hotel rooms at a swanky downtown hotel. This hotel provided us with a conference room and snacks, and we worked efficiently all of Saturday afternoon reviewing our previous year’s plan. We made changes where appropriate and set new goals for ourselves and the practice. That evening we had a much deserved team building dinner at a fantastic local restaurant where we let off a little steam. We reconvened Sunday morning for breakfast and a few more hours of planning and organizing. If you feel that having our agenda for this planning session would be helpful, please contact...
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