Now it’s time to roll up your sleeves and really dig in to the upcoming year by defining your Goals. Ideally, you should complete your upcoming strategic plan in the late third or early fourth quarter so that your practice can position itself for success in the upcoming year.
My office has our Strategic Plan retreat in September or October of each year. We have tried various ways of doing this, but what currently works well for us is a 24 hour event beginning on a Saturday afternoon. We sequester ourselves in a local hotel with a boardroom and work step by step through the Strategic Plan. We use the opportunity to do some team building and intersperse the hard work with fun activities as well. However you decide to do it, you need to have the time and space to allow for planning, focus, and creativity. When you make goals, please be sure that they are SMART (Specific, Measurable, Attainable, Relevant and Time-Sensitive). Ideally, they should be assigned to an individual for implementation. Here are the goals we set for our practice in the past: Goals (What; Annual)
Have fun while you build your practice, increase your profits, and enjoy your life! Dr. Jeff Scholten
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It’s time to identify the Key Thrusts/Capabilities of your businessNow that you’ve defined your Promise, Sandbox, and 3-5 year Targets, it’s time to identify the Key Thrusts/Capabilities of your business. Key Thrusts/Capabilities are the things you will work on that are attainable with your current skillset. As you funnel through this strategic planning process, remember that each level must reflect and be congruent with what was developed previously.
From my office’s Strategic Plan, our Key Thrusts are: Key Thrusts/Capabilities:
Have fun while you build your practice, increase your profits, and enjoy your life! Dr. Jeff Scholten After you have defined the Threats and Opportunities your business faces, it is time to create a statement defining what you do in your community; your Promise.
Our Promise: We help make your body a better place to live. Building on that Promise as you continue to narrow your focus, create the Sandbox you are going to play in by defining your niche in your community. Sandbox: The go-to practice for professional referrals in Calgary when postural or neck related issues are present. The next step is to create a direction for your practice that is more time sensitive... LOGIN TO READ MORE ![]() Our next task in making a Strategic Plan is to identify the Threats and Opportunities that exist for your business. Consider the Opportunities that can facilitate your team creating a world where your core values are expressed and the Threats that could impede your success. From my office’s Strategic Plan, our Threats & Opportunities are: Threats
Opportunities
Dr. Jeff Scholten ![]() So far during our strategic planning overview we have covered Core Values, Purposes, and BHAGs. Our next step is to consider Actions. From my office’s Strategic Plan, our Actions are:
When you think of creating your Actions, consider the things you will engage in to increase the likelihood that your Big Hairy Audacious Goals will come to fruition. Have fun while you build your practice, increase your profits, and enjoy your life! Dr. Jeff Scholten |
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February 2018
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