August 22nd, 2017

​It’s time to identify the Key Thrusts/Capabilities of your business

Now that you’ve defined your Promise, Sandbox, and 3-5 year Targets, it’s time to identify the Key Thrusts/Capabilities of your business. Key Thrusts/Capabilities are the things you will work on that are attainable with your current skillset. As you funnel through this strategic planning process, remember that each level must reflect and be congruent with what was developed previously.

From my office’s Strategic Plan, our Key Thrusts are:

Key Thrusts/Capabilities:

1. A centralized balance of short, mid, and long term patient acquisition strategies.
2. Optimized accountability structure (all metrics monitored and assigned to an individual for monitoring and reporting) – RACI document to be reviewed annually in September with strategic planning.
3. Identify, utilize, and develop each team member’s strengths, goals, and aspirations.
4. Attract interns and chiropractic applicants through visibility at universities, chiropractic colleges, and within the profession.
5. Optimize book keeping (1 week delay).
6. Continue to develop a structured, simmering PR plan.
7. Have an effective web presence.

Have fun while you build your practice, increase your profits, and enjoy your life!
Dr. Jeff Scholten