The next item to consider in a strategic plan is the BHAGs (Big Hairy Audacious Goals). BHAGs give you a broader reaching perspective; they capture your future ideal world. Remember that goals need to be SMART (Specific, Measurable, Attainable, Relevant, Time-bound), but in the case of Big Hairy Audacious Goals we can forget that for the moment. Make these goals more like targets, but they are even farther reaching than the 3-5 years that we typically use for targets. Use these to look towards the next decades to determine your over-arching direction.
From my office’s Strategic Plan, our BHAGs are:
Have fun while you build your practice, increase your profits, and enjoy your life!
Dr. Jeff Scholten