Create Your Purpose

Now that you know and have articulated what’s important to you by creating your Core Values, you are ready to take the second step in any strategic planning document: creating your Purpose. Your Purpose expresses the “why” behind the reason you and your business exist, and why things “should be” the way you’ve suggested in your Core Values.

From our Strategic Plan, our Purposes are:

• The neck is vital and complex enough to deserve a dedicated practitioner.
• Balanced posture is a key component of optimal human health.

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