The Four Pillars of Your Virtual Doorway: Listings, Reputation, Social & Website.
1. Listings: Your Digital Footprint
As a practice owner, your digital footprint is what you say about yourself online. In the same way that you wouldn’t hand out business cards with the wrong contact information - you don’t want incorrect listings about your practice to exist online!
2. Reputation: Your Digital Shadow
Your reputation is your digital shadow. This is what others say about you online. Not to be confused with reviews, an example would be: Amy updated her status and is clearly unhappy with the service she received at your practice but she didn’t tag your location or leave a review - this is just a status update. Comments like these are very difficult for practice owners to find, let alone respond to!
3. Social Media: Your Virtual Doorway is on Social
There are over a billion people on Facebook! Everyday consumers are declaring their buying intentions, asking questions, and trying to create relationships through various social media channels. A successful Social Media Campaign has 3 components. One is Customer Service. Two is Generating Leads and Three is Building Fans.
4. The Right Website: Functionality, Design, Devices, Content
But it’s not just any old website that will do. It must be function quickly, be well designed, be mobile responsive and have good content.
1. Because decreasing load times from 8 seconds to 2 seconds can boost conversion 74%.
2. Because 85% of consumers will leave an ugly site!
3. Because 50% of online shopping is done on mobile.
SEE YOUR PRACTICE THROUGH THE EYES OF YOUR PATIENTS
Reputation Management is simply being intelligent about your online reputation and also how others view your practice! 97% of consumers find local business information on the web (which speaks to the listings pillar we just went over) and 90% of those consumers make decisions based on what online reviews say.
Would you make a purchase from a business with multiple negative reviews? Likely not.