The first quarter of the year brings us a new theme to help focus our practice;
Community & Volunteerism.
Within this theme, two of our key considerations are public awareness and marketing. In our practice, these areas both fall within a category we term ‘Public Relations’. Public awareness is when those in your surroundings know that you exist, know what you do, and know why you do it. The activities you chose to participate in from a public awareness perspective may or may not have a direct or clear ROI (return on investment). Examples of these activities may include a sign on your building, a passive website, a professional referral strategy, or an educational campaign. When you spend money or time on activities that don’t have a clear ROI, classify it as public awareness as opposed to marketing.
Alternatively, marketing is done with a clear and desired ROI, which we will discuss in our next installment.
Have fun while you build your practice, increase your profits, and enjoy your life!
Dr. Jeff Scholten
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