Identify the Threats and Opportunities that Exist for your Business.

Our next task in making a Strategic Plan is to identify the Threats and Opportunities that exist for your business. Consider the Opportunities that can facilitate your team creating a world where your core values are expressed and the Threats that could impede your success.

From my office’s Strategic Plan, our Threats & Opportunities are:

Threats

• Chiropractic has negative brand equity.
• People are unaware of NUCCA and skeptical of its benefits.
• Complacency occurs when people don’t identify with the future effects of their current health habits.
• Memories are fallible.
• People are unaware of the relationship between posture and health, and that it can be effectively improved.

Opportunities

• Many people are in pain and want relief.
• People want to feel better, look better, and live better.
• People want to age gracefully.
• Our care is gentle, effective, and requires less intervention.
• People are searching for new and different ways to solve their health concerns.
• Public perception can be changed.

​Dr. Jeff Scholten

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