From my office’s Strategic Plan, our Threats & Opportunities are:
- Chiropractic has negative brand equity.
- People are unaware of NUCCA and skeptical of its benefits.
- Complacency occurs when people don’t identify with the future effects of their current health habits.
- Memories are fallible.
- People are unaware of the relationship between posture and health, and that it can be effectively improved.
- Many people are in pain and want relief.
- People want to feel better, look better, and live better.
- People want to age gracefully.
- Our care is gentle, effective, and requires less intervention.
- People are searching for new and different ways to solve their health concerns.
- Public perception can be changed.
Dr. Jeff Scholten