Now that we have defined our Public Relations subcategories, we can begin to consider what we want to be engaged in: marketing or public awareness?
In a practice that has a waiting list for new patients, the focus of your PR should be public awareness campaigns; these type of campaigns can simmer and wait for the right time to be turned up by the right practitioner into a marketing opportunity. In our practice, we have both a headrest and a concussion campaign that serve this purpose for us. See www.payitaheadrest.com and www.concussionconfusion.com to see this in action.
If you are trying to grow your practice and want to invest in a marketing event, be sure you determine an appropriate ROI. If the average patient spends $2000 in your practice during their initial care plan, how do we use this information to understand how many people we need to be able to screen per hour to achieve our desired result?
As an example,...
LOGIN TO READ MORE
To gain access to weekly PIQ's, Level 3 Membership is required. The weekly PIQ is just one of the many benefits of membership. View membership opportunities HERE.