After you have defined the Threats and Opportunities your business faces, it is time to create a statement defining what you do in your community; your Promise.
Our Promise: We help make your body a better place to live.
Building on that Promise as you continue to narrow your focus, create the Sandbox you are going to play in by defining your niche in your community.
Sandbox: The go-to practice for professional referrals in Calgary when postural or neck related issues are present.
The next step is to create a direction for your practice that is more time sensitive... LOGIN TO READ MORE