So You Need Help Getting Patients?
The first step is to identify YOUR target market. Everyone can benefit from Upper Cervical Chiropractic but instead of casting a huge net, lets narrow your focus and concentrate on a target market that you are passionate about serving. If you are an athlete and enjoy helping other athletes improve their athletic performance, focus on attracting them. Wouldn't you rather be a big fish in a small pond versus a small fish in a big pond? Be the EXPERT. Become the doctor athletes come to to increase their performance. If you once suffered from migraine headaches and are passionate about helping others who suffer, be the expert for migraine headache sufferers.
Now that you have identified WHO you want to help, the next step is to get in front of those people. The right MESSAGE to the right PEOPLE and the right TIME on the right CHANNEL. Below are helpful resources to help attract and manage new patients.
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The best news is that there are plenty of people in the world that need your help. The question is how do you find them? If you want to grow your practice you have a many options available to you but we don’t suggest that you chose just one strategy. There are internal and external strategies for practice growth. Each of these headers can be further divided into procedural activities or special events. The first step you should take is to make a list under each of these four categories, just brainstorm don’t judge quality.
Once you’ve got 10-15 ideas in each category start to hone them down until you have just the two or three that seem most attractive to you and develop a plan for how to implement these. Younger practices should have a few more external strategies and as a practice successfully matures it should move away from special events to concentrate of procedural strategies. Whether it ends up being professional referrals, screenings, corporate wellness or SEO that get your eventual attention, they all require significant effort. Work can be fun if you chose things that you enjoy!
Resources Available á la Cart
Self Care Programs
We have proven, affordable marketing programs and tools (both internal and external) that will drive new patients to your clinic. We also have multiple options based on your current need, financial constraints, and marketing dollars available in your practice.
Self Care Marketing Programs
Educational Products for Your Office
Upper Cervical specific educational materials for your upper cervical chiropractic office! Health condition trifolds, DVDs, stickers, posters and more!
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