Reputation Management Solution - GET FOUND ONLINE!
The Four Pillars of Your Virtual Doorway:
1. Listings: Your Digital Footprint
As a practice owner, your digital footprint is what you say about yourself online. In the same way that you wouldn’t hand out business cards with the wrong contact information - you don’t want incorrect listings about your practice to exist online!
2. Reputation: Your Digital Shadow
Your reputation is your digital shadow. This is what others say about you online. Not to be confused with reviews, an example would be: Amy updated her status and is clearly unhappy with the service she received at your practice but she didn’t tag your location or leave a review - this is just a status update. Comments like these are very difficult for practice owners to find, let alone respond to!
3. Social Media: Your Virtual Doorway is on Social
There are over a billion people on Facebook! Everyday consumers are declaring their buying intentions, asking questions, and trying to create relationships through various social media channels. A successful Social Media Campaign has 3 components. One is Customer Service. Two is Generating Leads and Three is Building Fans.
4. The Right Website: Functionality, Design, Devices, Content
But it’s not just any old website that will do. It must be function quickly, be well designed, be mobile responsive and have good content.